There are so many different kinds and paths your website can take when it comes to design. It can be anything from classy to minimalistic, from lively and vivid to sleek and futuristic. While the final look and feel should reflect your personal style, line of business, and company identification, there are some general guidelines to follow.
Great site design contributes to your user experience and functionality while also being simple to grasp. We’ve put together a list of five easy website design suggestions to assist you to make your site more successful and compelling:
With the numerous website design tools accessible, creating a website isn’t very difficult. Keep these website design concepts in mind no matter which programme you use.
1. Maintain a clutter-free, simple and basic homepage.
The homepage of your website should instantly communicate your main message. After all, we rarely read all of a website’s content. Rather, we scan the page fast, picking up significant words, sentences, and images. With these well-known habits in mind, it’s preferable to appeal to emotions over word count.
The less your site visitors have to read, click on, or remember, the easier it will be for them to digest and assess your material. It’s more probable that consumers will do what you want them to do if you design for shorter attention spans.
These simple website design principles can help you divide up your content and create a presentable and inviting homepage design when learning how to design a website:
a. Keep important content above the fold: Visitors should be able to comprehend the purpose of your website right away, without having to scroll or browse around.
b. Space out your content: In between elements, use whitespace. You may make the design feel more spacious and balanced by leaving some places vacant. Write in small, readable paragraphs for your text.
c. Add images: Alternative approaches to express your argument can include high-quality media assets such as gorgeous images, vector graphics, or icons.
d. Include a call-to-action: Place a call-to-action (CTA) button on your site’s homepage to encourage visitors to take the action you want them to take, from making a purchase to signing up.
2. Visual hierarchy should be considered when designing
Hierarchy is a design element that aids in the presentation of your material in a clear and effective manner. You’ll be able to direct site users’ attention to various page pieces in order of importance, starting with the most important piece, if you apply hierarchy correctly.
The following are the main components of visual hierarchy:
a. Dimensions and weight: Make your most important assets, such as your company name and logo, larger and more visible. Readers naturally draw toward large, bold titles first, before moving on to smaller paragraph text.
b. Placement of elements: To guide your visitors’ gaze in the appropriate direction, use the right website layout. You might, for example, put an important call-to-action button at the exact centre of the screen or have your logo appear in the header.
Readers can’t help but follow the breadcrumbs you’ve left for them once you’ve established a clear hierarchy for your material. Then, for added emphasis, use colour, contrast, and spacing, keeping in mind what is attracting the most attention and ensuring that it is always deliberate. A web design agency can help you achieve a strong visual hierarchy.
3. Create easy to read website content
The term “readability” refers to how easily people can recognise words, sentences, and phrases. Users will be able to scan, or skim-read, your site with ease if its readability is excellent. Taking in information becomes easier this way.
It’s not difficult to make a website more readable; follow these simple guidelines:
a. Contrast is crucial: It’s critical to have enough contrast between your text and background colours for readability and website accessibility. While the colour scheme of your website is likely to be similar to your brand colours, make sure there is enough contrast between your elements. Try utilising an internet tool like Contrast Checker to do so.
b. Size of large letters: Smaller fonts will be difficult to read for the majority of individuals. Keeping your body text at least 16pt is a common web design rule of thumb. That’s a fantastic place to start but bear in mind that the exact quantity relies entirely on the fonts you use on your website.
c. Type of fonts: The realm of typography provides us with a wide variety of typefaces to choose from. You can choose between serif and sans serif fonts (which feature small projecting lines on the ends of letters, such as Times New Roman). Many decorative fonts, such as script fonts that resemble handwritten ones, are also available as display fonts. If you choose one of those, be careful not to overdo it to avoid an overpowering effect.
d. The number of fonts you use should be kept minimum: A single website should not have more than three different typefaces. Some projects may require more complex font combinations, but too many different types tend to seem cluttered and detract from your brand identity.
e. Make use of text themes: Make sure your written website content is varied in size and weight, from a large headline to smaller subheadings to even smaller paragraphs or body text, to build a clear hierarchy. This helpful website design technique helps ensure that your visitors’ attention is always drawn to something interesting.
4. Make sure your website is simple to use.
Although it may be in your nature to defy convention, website navigation is not the place to do so. After all, you want your users to be able to quickly discover what they need. Furthermore, a site with good navigation makes it easier for search engines to index your material, which improves the user experience:
a. Your logo should be linked to the home page: This website design advice is a typical occurrence that your visitors will anticipate, saving them time and effort. It’s highly advised that you establish your own logo as part of your branding efforts if you don’t already have one.
b. Keep in mind what’s on the menu: Your website menu should be prominent and easy to discover, whether you use a traditional horizontal list, hamburger menu, or something else. Also, make certain that it is organised according to the importance of each area.
c. Provide some vertical navigation options: Use an anchor menu if your website is long-scrolling, such as a one-page website. Viewers will be able to jump to any section of the site with only one click. The Back to Top button, which takes visitors to the top of the page regardless of where they are on your site, is another choice to consider.
d. Improve on your footer: The footer of your website is likely the last thing visitors view, so it’s a good idea to include all of your crucial links there. This might include things like your contact information, social network icons, a condensed version of your menu, or any other relevant links that visitors might need.
Companies that provide web design services can be helpful in creating a simple yet attractive website.
5. Keep your site mobile-friendly.
No matter what device they’re using, every one of your site visitors should be able to appreciate your professional website at its finest. Wax automatically develops a mobile-friendly version of your website when you design it, so you can stay up with the increasingly mobile world.
Examine your site’s mobile version while assuming the role of the user and testing each page, user action, and button.
Consider limiting page components and scaling down some assets, such as the menu, to make your mobile website cleaner and less cluttered than your desktop version. You can also employ one-of-a-kind mobile features to improve your mobile design.
6. Add social proof
If you’re like most people who purchase on Amazon, you’ll lean toward things with largely four to five-star reviews written by people who wrote about their experiences with the product.
By reading these reviews, we acquire confidence in the product, knowing that it will deliver on its claims and fulfil our needs, prompting us to purchase it.
Your product or service, as well as your website, will be affected in the same way. Users are 58 per cent more inclined to buy your product if they see compelling testimonials from genuine individuals, according to studies.
But, in terms of design, how should your testimonials appear in order to properly build trust with your users when they view them?
There are a few options available to you. However, you must first decide whether you want a written or video testimonial. Video testimonials have been found to be the most effective in the past. This is because the medium naturally holds your user’s attention for longer periods of time and also helps to establish a stronger human connection by allowing them to hear voices and see real people’s faces.
Text testimonials, on the other hand, can be used to assist develop trust with your users if they are correctly planned and implemented. The testimonials that feature images and names of people/companies add credibility to the reviews.
When it comes to where you should include testimonials on your website, it’s usually a good idea to start with the homepage, service pages, and/or a separate testimonial page in your navigation. Each of these sites is the most important point of contact for people who are either learning about your organisation or considering purchasing something.
Testimonials will improve your website’s experience and develop trust with your prospects before they become clients, as long as they are authentic.
7. Keep your website up to date
If visitors realise that your content is out of date, your website will lose all credibility. Maintain your website by adding to it and removing any information that is no longer relevant. You shouldn’t just put up content. You should also get rid of anything that is no longer relevant. Your visitor may never find valuable information if it is buried.
Maintain your website’s freshness by keeping it updated and making more modifications on a daily basis. Maintain the site’s quality on a frequent basis to avoid errors when visitors are on your site.
8. Allow visitors to contact you with ease
Make sure to include your contact information in numerous locations, including the footer of each page, so it’s easy to discover. It should always be accessible with a single click. Make it easy for visitors to find you. You might lose them if they don’t bother.
Consider including a live chat function that allows you to communicate with customers in a written/digital format.
9. Demonstrate your services and products.
Make absolutely sure the product or service you’re selling is prominently displayed on your homepage. The use of professional or stock pictures or films can benefit almost all small businesses. Clean, sharp, and relevant product pictures or graphical graphics and descriptions are critical. Even if your site is well-designed, if your product photographs are poor, potential clients will be hesitant to purchase your goods.
10. Don’t forget search engine optimization (SEO) and search engine marketing (SEM)
SEO and SEM are extremely sophisticated subjects that take a significant amount of time to master. However, small businesses should not overlook SEO and/or SEM initiatives because they can deliver significant value. There are literally thousands of experienced professionals who can assist you, and properly implementing your SEO/SEM plan will have a significant impact on the success of your website.
It may not be as straightforward as you think to create a high-quality website. However, if you follow the advice provided, your company will have a great chance of prospering in the online market.
Look for website inspiration! This is one of the most crucial website design recommendations. Look through some of the best website designs and learn about the most recent web design trends.
If you face any problem while building a highly attractive website, hire an Best Website Design Company who specializes in building websites with clean code and pays attention to site load speed and optimization.