Why do we Need Responsive Web Design?

responsive web design

Today we browse the internet on several devices that include smartphones, PCs, Laptops, Tablets, etc. Also, these devices have different sizes of screens. As a business, one must create websites that fit every screen size offering a proper user-friendly design. Since we are one of the best web development agencies, it is our duty to let our customers know why they need responsive web design and what are the benefits of having a responsive web design for a business. Let's check it out.

What is Responsive Web design?

Let's start with a definition of 'responsive design' and how it works. Responsive design is a technique for creating a website that adapts its content and elements to fit the screen size on which it is being viewed. It prevents images and contents from being larger than the width of the screen, making it easier for mobile viewers to view your content.

The goal of responsive design is to eliminate the necessity for excessive resizing, scrolling, zooming, or panning on non-mobile-friendly websites. Navigating these sites can be difficult, and it could cost you potential clients who are frustrated trying to figure out how to use them.

Here are five categories that help our clients to understand the need for a responsive website with ease.


Image if you don’t have a responsive website. Keeping the market in mind and the number of devices available, you will have to invest in two different websites for mobile users and for non-mobile users. Maintaining different sites for both types of users could be expensive. If you adopt the responsive design, you can save money by not having to pay for a mobile site. You'll just need to invest in one web design to appeal to all visitors and devices.


If your website is responsive, you can make changes to it fast and efficiently. You won't have to worry about keeping two web pages up to date. This flexibility comes in handy when you only want to make a minor design change or correct a typo on your website because you only do it once.

Improved user experience

The user experience is crucial for website owners. You want users to appreciate your site and find it easy to use so that they will come back. If someone visits your website on a mobile device and it takes forever to load or your images aren't good enough resolution, it might make your organization appear unprofessional.

Nobody wants to do business with a company that is unprofessional. However, responsive design might help persuade clients to give your company a chance by providing a better user experience. Content may be viewed more rapidly because zooming and scrolling are no longer required, and visitors will have a much better overall impression.

Search Engine Optimization 

Many companies use search engine optimization, or SEO, as a strategy to boost their Google search page ranks. The higher you are on the page, the more likely you are to be found by potential clients. Because, as previously said, Google loves mobile-friendly websites, responsive design can benefit SEO. When paired with other SEO factors, responsiveness can help you achieve a big increase in search engine rankings.

Ease of management

Most businesses, especially smaller ones, don't have much time to maintain or update the layout of their website. Instead, of paying a designer to manage every aspect of your website, responsive design allows you to make changes quickly and easily. If you only have one website, all areas of your marketing will be much easier to maintain. In a social media update, you'll never have to question whether to connect to the mobile or desktop site or if all your redirect links will work to deliver the right people to the proper site. Responsiveness takes away a lot of the stress of maintaining a business website.


Discover the importance of responsive web design for digital marketing companies and mobile app development. Enhance user experience, reach wider audiences, and adapt to various devices seamlessly. If you are considering creating or upgrading a responsive website, contact us at eComStreet.com. With over a decade of experience, we've served 500+ happy customers.



Designation : Sr.Content Writer

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