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The Difference Between Graphic Design and Branding

Many businesses feel that a brand is defined by its logos, headers, and business cards. They are mistaken. Understanding the difference between branding and graphic design is the first step toward developing your own distinct, powerful, and alive brand.

Today, we’ll look at one of the most important distinctions: the one between design and branding. Although this may seem obvious, you’d be amazed how often projects are hampered by a lack of clarity. Understanding the difference is the first step toward building a visually stunning and strategically sound visual identity.

What is the Definition of Graphic Design?

All visual solutions for the brand creation process are handled by the graphic designer. They are the defenders of your visual brand, ensuring that whatever is released visually remains consistent across all platforms. Anything done by a skilled graphic designer for your business is referred to as graphic design.

While they should be a part of the entire creative process, their contribution to the graphic design branding process is mostly at the conclusion (because they are the ones who have to materialise ideas into something perceptible and tangible).

Great designers are the stewards of your brand’s visual identity, ensuring that each piece – colours, shapes, typography, and, yes, the logo – is appealing and consistent across all platforms. Graphic design, when done correctly, guarantees that everything is in its rightful position and is in order, much like a proper operating skeleton.

Graphic Design vs. Web Design

The branding campaign for a graphic designer or a graphic design firm is similar to that of a personal shopper, stylist, and tailor all in one. They ensure that you appear nice at all times, regardless of the situation. They take your personality and turn it into a visual medium (clothes) with the goal of attracting people who share your interests.

What is the Definition of Branding?

Branding Is the Body and Soul. It is defined as any deliberate activity by a firm to try to affect this set of perceptions in people’s minds. Any action taken by a corporate organisation is referred to as branding, and the art of branding is to make that movement as purposeful and harmonic as possible.

Essentially, everything you do for your business is considered branding and has the potential to become a part of your brand. Your offices/stores, vehicles, social media presence, shipping, website, customer service, staff, and yes, your best graphic design logos are all examples of this.

Unfortunately, over 80% of business owners assume that graphic design and branding are synonymous. While visual identity graphic design is a vital component of the branding process, it is only that – a component. Branding is more than just a pretty face. On all levels, senses, and dimensions, it manages the entire client experience.

Metaphor

Branding and graphic design are intrinsically related. Without a good strategy, aesthetics are meaningless, and a solid strategy is meaningless if it can’t be articulated. A graphic design company must continuously strike a balance between these two pressures. It’s not always easy to choose between something lovely and something useful. In an ideal world, you’d be able to have the best of all worlds, but at the end of the day, every decision must be made with the goal of expanding the brand’s depth.

Branding is your attitude/personality if high-end graphic design is the master tailor. Over the course of several years, you create this on your own. Your past experiences, connections, and viewpoints make up your personality. While your attire can reflect your personality, the opposite is rarely true. Your clothes may get them to approach you, but it is your personality that will make them fall in love with you. Graphic design brand identification follows the same principle.

Aesthetic vs. Function

So, how do you handle those thorny discussions? It’s difficult, especially when up to 80% of business owners assume graphic design and branding are the same things. While creative decisions are always subjective, it’s crucial to realise that branding encompasses much more than just appearance. On all levels, senses, and dimensions, it manages the entire client experience. No element is ever “just a mark” or “just a logo,” no matter how technical or intricate. It’s a complex, interconnected system that’s engaged in a dialogue with your viewers.

Simply said, graphic design nourishes your brand, and your brand, in turn, nourishes your business. You’ll never win the battle for your customer’s attention if your aesthetic elements are in rivalry with one another.

Author

Bhawna Sharma

Bhawna is the senior content writer in eCommStreet. She's a passionate about technology and enjoys writing about all lastest tech related topics.

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