How Business Intelligence Improves Visibility of Data?

How Business Intelligence Improves Visibility of Data?

We are living in a technology era today where we get to see a new tech every day to carry out our tasks smoothly and effectively. It has become necessary to adopt new and better things to lead the competition we face in our businesses. One such important tool is 'Business intelligence'.

If you don't know what Business Intelligence is, we will talk about it in detail below. It is one of the widely used tools for every business, be it a startup or enterprise, it is one of the musts. There are many uses of the same but in this article, we will talk about 'How Business Intelligence improve visibility of data to unify and focus on targeted ads?'. If you are new to this, you are definitely going to need a good business intelligence agency that will help your organization achieve its goal and profit.

What is business intelligence?

As a simple definition, Business intelligence enables businesses to ask questions in simple language to their customers and receive responses that are easy to comprehend. This collected data is used to make company decisions about production, supply chain, customers, or market trends, rather than making best guesses.

Why are sales in this area declining? Where do we have unsold stock? What do consumers have to say about you on social media? These crucial questions may be answered with the aid of BI (Business Intelligence).

Numerous experts have mentioned in their blogs that, "Business intelligence delivers previous and present insights into the business." A variety of tools and processes, ranging from analytics and reporting to data mining and predictive analytics, are used to achieve this by presenting a realistic image of the company at a certain point in time. This is why most of the businesses around the world have made BI mandatory, you too must start using it if not yet. There are many BI experts like eComStreet who can help you with the entire process.

Now, since we know what Business Intelligence is, let's discuss why we should focus on improving the visibility of data in the first place.

Why should we improve the visibility of data?

  • To make educated fact-based choices faster, access and evaluate crucial business data.
  • Give people the tools they need to spot trends.
  • Improve data quality and make data consolidation easier.
  • Allow users to spend less time resolving variances by providing consistent data across the enterprise.
  • Standard report writer items that are either home-grown or ineffective should be replaced.
  • Provide strong analysis to aid in the intuitive evaluation of company data.
  • Utilize your current IT infrastructure.
  • Reduce the amount of effort and the impact on transactional systems.
  • Using drag-and-drop functionality, do ad-hoc analysis.

Understanding the BI Process

Business Intelligence is a multidimensional process that involves the transformation of raw data into actionable insights. It encompasses a series of steps, each contributing to improved data visibility and decision-making.

  1. Data Collection and Integration: The first step involves collecting data from various sources within and outside the organization. This data could be structured (such as databases) or unstructured (like social media interactions). Integration ensures that data from disparate sources can be analyzed cohesively.
  2. Data Cleansing and Transformation: Raw data often contains inconsistencies and errors. Cleaning and transforming the data ensure accuracy and reliability. This process involves removing duplicates, correcting errors, and converting data into a common format.
  3. Data Storage: Cleaned and transformed data is stored in data warehouses or data lakes. These repositories are designed to efficiently store and manage large volumes of data, making it easily accessible for analysis.
  4. Data Analysis: This is where the true power of Business Intelligence lies. Data is analyzed using various techniques, including data mining, statistical analysis, and predictive modeling. The goal is to extract meaningful patterns, trends, and insights.
  5. Data Visualization: Analyzed data is presented visually through charts, graphs, dashboards, and reports. Visualization simplifies complex data, making it easier for stakeholders to understand and interpret the insights.
  6. Decision Making: The final step involves using the insights gained from data analysis to make informed decisions that drive business growth and efficiency.

Enhancing Data Visibility through BI

  1. Holistic View: Business Intelligence provides a holistic view of an organization's data landscape. It combines data from different departments, processes, and systems, allowing decision-makers to see the big picture. This comprehensive perspective helps in identifying interdependencies and opportunities for optimization.
  2. Real-time Insights: BI tools often provide real-time or near-real-time data updates. This enables businesses to make swift decisions based on the most current information, ensuring agility in a rapidly changing business environment.
  3. Customizable Dashboards: BI solutions allow the creation of customizable dashboards tailored to specific roles or departments. Decision-makers can access relevant data without sifting through irrelevant information, improving efficiency and accuracy.
  4. Predictive Analytics: Business Intelligence employs predictive analytics to forecast future trends and outcomes. By analyzing historical data, businesses can anticipate market shifts, customer behaviors, and operational challenges, enabling proactive strategies.
  5. Identifying Trends: BI tools can uncover trends that might not be immediately apparent. These trends could include customer preferences, product performance, or market shifts. Understanding these trends early allows businesses to adjust strategies accordingly.
  6. Data Quality: The BI process emphasizes data cleansing and transformation, enhancing the quality and accuracy of the information used for decision-making. This, in turn, leads to more reliable insights and outcomes.

Impact on Modern Businesses

The role of Business Intelligence in modern businesses cannot be overstated. Organizations across industries are leveraging BI to gain a competitive edge.

  1. Informed Decision-Making: BI provides decision-makers with relevant, accurate, and timely information. This reduces reliance on intuition and gut feelings, leading to more informed and data-driven decisions.
  2. Efficiency and Productivity: Data visibility through BI enables process optimization. By identifying bottlenecks and inefficiencies, businesses can streamline operations and enhance overall productivity.
  3. Customer Insights: BI tools analyze customer data to uncover insights into behaviors, preferences, and buying patterns. This enables businesses to tailor their products and services to meet customer needs effectively.
  4. Strategic Planning: Business Intelligence assists in long-term planning by providing insights into market trends and potential risks. Organizations can develop strategies that align with future expectations.
  5. Competitive Advantage: In a data-driven world, businesses that effectively harness their data gain a competitive advantage. BI allows companies to respond promptly to market changes and customer demands.

And now is the key point of this blog, let's learn how Business Intelligence improves the visibility of data to unify and focus on targeted ads?

How Business Intelligence improves the visibility of data to unify and focus on targeted ads?

As a company, you don't have to divert your valuable resources or employees to acquire business intelligence (BI). Your team with the help of BI can handle all data collection and as result, it saves money, time, and effort with more efficient reporting and increased productivity. The BI collection team can extract critical data from client interactions and deliver it in an easy-to-understand format for implementation. The team ensures that detailed reports are delivered to firms, and all critical information is presented in a well-documented and presentable manner so that information can be used to operate the business efficiently.

Once they are done extracting data accordingly, then your organization knows what kind of products are being loved by your customers and why. And when you know what your customers need from you, it comes very easy to run targeted ads specially on products.


So, by far we have come to know how important Business Intelligence is for every business. It definitely helps you analyze the data and improves a company's ROI (Return on Investment). You will need a proper team to use business intelligence at its best. Initially, it could be difficult and costly to hire people who may not know how to use BI properly. In such a case, you should better hire the best business intelligence company that already has BI experts. One such company is eComstreet which focuses on offering affordable IT services for organizations. Just contact them and discuss more about your visions.


Manas Singh

Designation : Sr.Full Stack Developer
Having 11+ years of experience in application development domain, now he is working on Web3 and blockchain technology. He is having sound knowledge of Solidity language and building smart contracts.

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