In today’s environment, most manufacturers understand that a website is more than simply a few nice pages. Website Design have become dominating marketing and sales tools meant to attract visitors and convert them into leads and, eventually, customers, with so much of today’s B2B buying process taking place anonymously online.
Your website serves as a virtual storefront for your customers. It’s a location for your prospects to explore and find answers to their questions, solutions to their problems, and ideas to help them achieve their goals, even if you don’t sell items or services online.
A manufacturer’s website must stand out from the competition, engage website visitors, and produce high-quality leads in an increasingly digitally connected world, where more potential buyers are turning to the internet to undertake research and make purchasing decisions.
Manufacturers will wish to include the following seven website design necessities on their site.
Organization of products
Product pages are the most popular pages on manufacturing websites. The majority of visitors to your product pages are already familiar with your business and are looking for more information about your products.
Make your product pages easy to find for potential customers. Create bold, eye-catching CTAs (calls to action) and strategically arrange them in your main navigation to allow users to navigate to these pages from numerous points on your website.
It’s critical to provide buyers with powerful product filtering and search features that allow them to identify products that meet their needs.
Catalogues on the internet are becoming increasingly comprehensive. With the right web design company for your website, products can be organized based on how sourcing professionals, engineers, and buyer personas search online.
Information of Product
To facilitate effective sales, you must provide all of the information about your goods. Buyers that come to your site expect quick and easy responses to their questions regarding your products. They also anticipate receiving product information in a variety of formats, including 3D CAD drawings for engineers and downloadable technical spec sheets.
Manufacturers must promote their items with high-quality product pictures in addition to thorough product specifications. With more people researching products and shopping online, the high-quality product photography is more important than ever.
Many industrial websites still use out-of-date graphics and imagery, as well as small photos that don’t display the exact elements purchasers are looking for.
Last year, though, there was a shift toward larger, more detailed photographs. This trend is expected to continue in 2021, with a greater emphasis on exhibiting products in novel methods such as 3D models and animation, as well as 360-degree views.
Photos of products should be simple and tidy. To highlight the product, utilise bright colours with a touch of natural materials, or human elements such as a pair of hands demonstrating how the product works. In 2021, products will be used as design elements on websites, giving the product and website a more cohesive aesthetic.
Simple and Clear Navigation
For industrial websites, simple, straightforward navigation is essential for guiding users to the items and information they seek. Different navigation types improve the user experience and aid in the conversion and selling process for website visitors.
Hidden navigation or the usage of hidden menus is a new trend in website design. It’s a more intuitive style of navigation in which a menu appears on a webpage when a visitor completes a task. When people browse down a page, hover over certain locations, or click an icon, they may do so.
Websites with hidden menus have a cleaner appearance and more area for other content. It also works well on mobile devices, ensuring that websites are mobile responsive.
Web users are ready to experiment with new methods of interacting with standard website navigation components like menus, banners, and footers in 2021. These are the places where web designers will experiment with novel navigation and browsing techniques.
Consider all of the possible paths your ideal buyers may take while visiting your website when deciding on the best navigation. Start by ensuring sure your most often requested information, such as your contact information, locations, and how to contact customer service, is easily accessible – this is especially crucial for frustrated consumers.
There’s a good chance that some purchasers will wish to search for information by industry, product, market, and so on. It’s fine to have multiple paths in your website’s primary navigation if they make it easy for different buyer types to discover information. For building up your site architecture, below are some of the most typical main navigation links:
- About Us
- Contact Us
- Blog and Resources
Interactive Website Design Elements
The use of interactive elements on websites has grown in popularity, and this trend will continue through 2021 as a way to engage with potential customers more naturally. These features can take the shape of calculators, appraisals, or polls for manufacturers, all of which bring interaction and value to website users.
Micro-animations are a type of interactivity that is triggered when a website user does something like scroll down, click an icon, or linger over an element. These micro-interactions can be utilised by manufacturers to explain product characteristics or assist users in navigating the website, enhancing brand recognition and engagement while also making the site more appealing.
Good Website Performance
No one will stay to see all the excellent things you have to offer if your website isn’t performing well. Remember the fundamentals of website performance:
- Speed: To provide the best user experience, your website should load in under 3 seconds. Bounce rates, conversions, and revenues will all suffer if the page is kept longer.
- Mobile responsivenessMobile searches have officially surpassed desktop searches, and Google’s algorithms now favour mobile-friendly sites and prioritise mobile-first indexing (the way your website shows up on mobile is the way Google will index it). Make sure your site is mobile-friendly across all platforms and browsers.
- Security: Secure your website with an SSL certificate. Protect your website from hackers and reassure your visitors that it is safe to access. Your website’s security is also a factor in how well it will rank. Visitors may leave the ship if they encounter an unprotected warning on a non-SSL site, according to Google Chrome.
- Growth-driven Design: In manufacturing, continuous improvement is a well-known notion, and your online presence should follow suit. Similarly, to how you monitor your production line, you should monitor your website using real-time feedback and frequent audits. Measure your website’s user experience (UX) performance on a regular basis and make required improvements to ensure that visitors complete the activities they set out to do. A growth-driven website design method is characterised by constant data-driven upgrades.
Illustration of your competence and expertise
Visitors to your website are looking for proof of two things: that you supply the services they require and that you have the experience to complete the task successfully. Your banner will describe what you do, but demonstrating your experience will take a little more effort.
Including an industry, the blog is one of the best methods to demonstrate your expertise. Make use of your team’s knowledge to write articles that explain your company’s technological processes, design philosophies, or environmental strategies. It’s not merely a matter of giving back to the community by sharing these thoughts. It’s also a technique to establish authority for your brand.
People and clients that visit your company’s blog or knowledgebase are given a tour of your company’s capabilities. Informative content can be shared on social media, resulting in increased organic traffic to your website. Of course, if you’re writing about your own industry, you’ll naturally include a lot of information that will help you rank for relevant terms in search engines.
Elements that help buyers to make positive decisions
Purchasing decisions are being influenced by a growing number of team members and departments. You’ll want to make your storey easy to access and share on your site, given the complex, lengthy buying cycles in manufacturing and the expanding number of influencers involved in the decision stage.
What criteria would your potential customers use to assess you? What are the criteria they use? What are their main concerns? Manufacturers could consider incorporating the following to answer the queries that purchasers will have during the decision-making process:
- Case studies
- Your story, specifically how you differentiate yourself from the competition
- Client list and testimonials
- Certifications and awards
Presence of social proof
No matter what business you’re in, having a social media presence is now expected of your potential buyers. Social media is a crucial motivator in recruiting efforts, especially given the current status of the labour market. Your manufacturing company may appear unimportant if you don’t have a social media presence. Use social media to demonstrate your thought leadership and progressive culture, and connect to your profiles from your website. To assist develop trust, include internet reviews, customer testimonials, and referrals.
There are numerous reasons why video should be included on your company’s website. Video can help with SEO, it sticks out and attracts attention, and it’s an excellent narrative tool. It may, however, be the ideal instrument for educating manufacturers with complex goods and solutions. Engineers, in particular, frequently use YouTube to find solutions to difficulties. Is your content available to answer their questions? If your content is available this will help in making sales.
Introduce Your Business with Bold Banners
An eye-catching banner, sometimes known as a “hero banner,” should be the first thing visitors to your site see. It appears at the top of your page and is the basis of your customer’s initial impression of your business. Make the most of it.
Cutting-edge manufacturers can create video packages that serve as banner backgrounds or framed videos that present their services, adding motion and life to the page while offering customers a visual glimpse of the kind of facilities you operate and the industries you serve.
Your banner, whether it includes or excludes a video, must clearly define your brand. Consider it a billboard. In only a few well-chosen words, you must explain essential brand identity.
Features of Inclusion and Accessibility
A developing trend is to make websites more accessible to persons with impairments, hence expanding the website’s reach. Inclusivity and accessibility, on the other hand, are more than a trend; they are a requirement for any good website.
To improve accessibility, certain elements must be included in good web design, such as creating strong colour contrasts between text and backgrounds, adding functional alt tags to images, making the website keyboard friendly for easy navigation, and clearly labelling form fields instead of using placeholder text. Taking the effort to understand how your prospects walk through the buyer’s journey is the greatest approach to tailor your website to meet their demands. With your website content, address their queries and problems in a clear and explicit manner.
Potential clients today are turned off by outdated websites because they communicate the wrong message about your reputation and dependability. Whether you’re building a new website or updating an old one, it’s vital to incorporate the latest website trends so that it appears fresh, safe, and trustworthy, and helps you stand out.
A web design agency can be very helpful in creating a website that will work wonders for your business. They will provide such web design services that will create a website that will be very attractive.