Clients and customers are what keep your business running, the very lifeblood of your company. Bu the big question is, where do you find clients? It’s a question you’ve probably asked yourself and heard a hundred times before. Well, the answer is you don’t sit around waiting for clients or referrals to come knocking on your door. You need to put in the time and effort. To attract clients, you must be present – and one of the best places to be present is social media.
Here are some pointers to help you find more customers on social media.
Which Social Media Platform?
The first thing you need to do for finding new clients on social media is concentrating your efforts on the platforms where your ideal prospects connect. You want to be on the ones where potential clients are active, or else you’ll get dead leads.
Pro-tip: Use the Facebook dashboard to determine audience engagement. It’s one of the best places for checking the performance of any social media content you’ve published, especially in terms of engagement.
Using this tool, you can determine which platform has the most social traction for your company’s website This makes developing a lead generation strategy that is appropriate for your audience’s behavior easier.
Begin Creating Your Profile
Consider coming across a brand on social media with a sloppy profile – incomplete, inaccurate business information, a slew of spammy promotional posts, and no engagement. Would you continue to buy from that company? Very unlikely.
That is how most prospective clients believe. Building a strong social persona is an important part of your lead generation effort. Once your social profile is live, potential clients – and not just potential clients, but anyone in their extended network – will most likely come across it.
The last thing you want is a social profile that is anything less than presentable. When creating your social profile, keep the following dos and don’ts in mind:
• Create an “About Us” page that your clients will understand.
• Make your contact information visible – prospects must understand where and how to contact you.
• Use a profile photo that is easily identifiable – no selfies or anything else that makes you appear unprofessional.
• Customize your entire social media profile to your target audience; your content and profile should be consistent across all of your social media channels.
• Interact and be active, but not excessively so. To avoid overwhelming your followers with too much information, moderate your posting and stick to a schedule.
• Don’t leave your profile alone for an extended period.
• Don’t connect with anyone and everyone – you should aim to develop relationships with the right people.
• Keep changing the content you post, posting the same message over and over will make you appear spammy.
• Don’t Ignore reviews, particularly negative feedback. It is critical to demonstrate that you care about what your clients think and how you address their concerns.
Find the Middle Ground
Why is this incorrect? First, you are not establishing quality relationships, and second, this is not the best way to find leads who are likely to convert.
You don’t just chat up a lead you recently connected with and jump into a conversation about them needing your services to find your future clients; you need to establish a common ground.
Finding a common ground is your first step toward engaging them in conversation, so you have a better rapport when you do reach out.
Here are some ideas for finding common ground:
1. Check to see if you share a social circle.
2. Check the people who have viewed your profile and posts on LinkedIn.
3. Find out if they share any common interests or hobbies.
4. Investigate the client to become acquainted with their brand.
5. Be the First to Contact.
Interacting with potential clients in communities where you both belong is one of the simplest ways to warm up to them. When you engage, avoid being spammy or salesy. Be yourself. You’re not talking to them to sell anything; that comes later. Interact with the goal of making an impression so that they remember you.
It’s tempting to simply pick up the phone and dial the number you found on a lead’s social media profile, and there’s nothing wrong with that. However, you should only do so if you have already established a connection with your lead.
Don’t think that your brand’s social media is like your personal social media handle, they are not the same. So, keep these tips in while creating your social media handles, these tips will definitely make leads.